8 of Google's top 10 local ranking factors are out of your hands. Reviews aren't.
A new industry survey scored 200+ Google local ranking factors. Review rating and review volume both made the top 10 — the only two on the list a business owner can actually change. See exactly where you stand against local competitors, and what it takes to move up.
Here's the actual ranking factor list
Whitespark surveys local SEO experts every year and scores 200+ Google local ranking signals. This is the current top 10.
Ranks 1, 2, 3, 4, 7, 8, and 10 are structural — your address, your proximity to the searcher, your category, your map pin. None of it changes without moving your business.
Ranks 6 and 9 are reviews — rating and volume. The only two top-10 factors that are actually yours to control.
Turn “we should ask for reviews” into a system
We pull your live Google review count and rating against up to 6 competitors you choose — updated automatically, not a one-time snapshot.
Branded review links, QR codes, and email/SMS templates make asking for a review part of the workflow, not an afterthought.
Your dashboard shows how many reviews per month it takes to catch the competitor ahead of you — and marks the milestones on the way.
Two plans. Both do the thing that matters.
Questions, answered
No — most stop at “ask for a review.” This adds the piece that's usually missing: what your competitors are doing, so you know if your review count is actually keeping you competitive.
It sits alongside your existing SEO work. Reviews are one input into local ranking — the one you can move fastest.
Yes. Built for the Canadian market, with review-request practices aligned to the Competition Act — no incentivized or gated reviews.
Depends on your starting gap and review pace — the dashboard calculates a realistic catch-up estimate once you connect your business.
You can't move your address. You can move your review count.
See exactly where you stand against local competitors — free.
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